Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
اقرأ المزيدIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
اقرأ المزيدExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
اقرأ المزيدProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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